Self-Titled:
Personal Identity Booklet
Project
Graphic Design, Brand Identity
Typography
Source Han Sans Korean, Source Code Pro, Helvetica
Self-Titled is a visual exploration of my cultural and social identity. Using Carl Jung’s theories of personality and common archetypes, I created three chapters based on his concept of the self, shadow, and persona. Each chapter reflects a different side of myself and how I present these versions to others. I consider this booklet a creative extension of myself and hope you enjoy getting to know me and all my “selves.”
