Self-Titled:
Personal Identity Booklet
Self-Directed/Personal Branding Project
Role: Designer
Self-Titled is a visual exploration of personal identity as a designer through the lens of my cultural and creative influences. Using Carl Jung’s theories of personality and common archetypes, I created three chapters based on his concept of the self, shadow, and persona. Each chapter reflects a different side of myself, my interests, and how I present these versions to others. I consider this booklet a creative extension of myself and hope you enjoy getting to know me and all my “selves.”
