New York Film Festival

5.5” x 8.5” booklet

Project

Graphic Design, Creative Direction, Brand Identity

Typography

Futura

Project

For this booklet, I was heavily inspired by the muted color palette and bold linear design of the VHS tapes from the 80s and 90s as well as early models of the Polaroid camera. From there, I developed a design system for the booklet and reinforced this concept by consistently using rainbow colors and lines as key call out elements.